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Since its launch in 1977, the BMW 7-series has been the flagship of the BMW line. The BMW 740i brought the first V8 engine to the 7-series staring at 4.0 liters and soon expanding to 4.4 liters. The BMW 740i was the standard wheelbase model sold at a lower price point than the long-wheelbase 740iL. The E38 BMW 740i parts combined the luxury of the recently launched Lexus LS400 and traditional sportiness of BMW in all-new state-of-the-art package.