Ford took a huge gamble in 1957 when they debuted their "More than a car! More than a Truck!" coupe utility: the Ranchero. It was adapted from a full-size sedan/wagon platform, with the passenger compartment separated from the rear cargo area and a pickup style bed box squeezed into the back. It was an instant success, and so much so that Chevrolet hurried the development and production of its direct competition: the El Camino. The second generation Ranchero would be a big departure from the previous model, being drastically downsized to the compact platform shared by the Falcon. This was a response to market popularity of smaller passenger cars, though some would argue that the Ranchero was in a market of its own. It would soon grow back to a mid-size, and then a full-size coupe utility like it was before, all the while Ford Ranchero parts were used interchangeably with other vehicles like the Fairlane, LTD, and Torino. Unfortunately, the Ranchero ceased production in the US in 1979 having sold just over 500,000 units over the 23 years it was made. Fun fact: die-cast toy company Matchbox never produced a replica of the Ford Ranchero.