Originally launched under its own brand, the Plymouth Valiant was the first for the Chrysler Corporation's compact cars. Debuting in 1960, Plymouth Valiant parts were designed to compete with more popular imports like Volkswagen and Renault as well as the new Corvair, Falcon, and Rambler. The first Valiants shared the flamboyant Virgil Exner styling with other Chrysler products but by the 70s it had a more conservative design. The Plymouth Valiant parts were a major success, being sold and even assembled in many parts of the world. The Valiant served as the basis for the popular Duster and Barracuda muscle cars. The Valiant was more-or-less replaced by the Volare during the 1976 model year.